Speak Like a Leader

How to improve your public speaking skill with 6 techniques

Simon Lancaster, a leading speech writer discusses  6 techniques that will help improve the effectiveness of a public speech.

Simon Lancaster is one of the world’s top speechwriters. He first became a speechwriter in the late 1990s writing for members of Tony Blair’s Cabinet.

He has since written speeches for the CEOs of many of the biggest companies in the world including Unilever, HSBC, Intercontinental Hotels, Rio Tinto, Nokia and Nestle.

He is author of the best-selling books Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership.

He is an Executive Fellow of Henley Business School, a visiting lecturer at Cambridge University and appears regularly on BBC News.

His ’Speak Like a Leader’ TEDx talk gets a hundred thousand views a month.

Source: https://www.henley.ac.uk/people/person/simon-lancaster

There is a secret language of leadership — and it’s one that anyone can learn, says UK speechwriter Simon Lancaster in a TEDxVerona talk. 

He has made a career out of crafting addresses, remarks and talks for top politicians and CEOs of international corporations such as Nestle and Unilever, and continues to do so.

Refreshingly, rather than clinging Gollum-like to what he’s learned and knows, he believes everyone should have access to the same tools that he and his colleagues use.

Further Study:  https://ideas.ted.com/tap-into-the-power-to-persuade-by-using-these-6-techniques-of-clear-and-compelling-speech/

6 Tips to making a speech

1  Three breathless sentences

(why 3 ? 3 is the magic number in Rhetoric)

2 Three repetitive sentences

3 Three balancing statements 

4 Metaphor

5 Exaggeration

6 Rhyme

Speechwriting: The Expert Guide




Secrets from the Language of Leadership.

Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today.

The ancient Greeks were the first to study the art of communication 2,500 years ago.

It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership.

With trust in business and political leaders at record lows, there’s never been a better time for a fresh perspective on communication.

Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.

We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.



Books on Speechwriting

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